Even a collaborative law office is a business, so I read business books and columns on a regular basis.
While looking over a marketing book, "The Power of Strategic Synchronicity," by Alan Hickman and Jan H. Hunter, one of their top five marketing myths caught my eye - Competition is at the heart of all successful marketing practices. So much of marketing is based on fear and scarcity.
So you're asking how this is related to collaborative divorce law, right? Well, many times I have seen fear and scarcity principles work to the detriment of a divorcing couple. One or both of them develop a winner take all attitude. Divorce can be scary business. And that is what divorce is - creating a new business relationship. Developing a forward-thinking business relationship is the focus of the collaborative divorce process.
Hickman and Hunter report that the marketing reality today is that collaboration, not competition, is required. Only if one believes in the theory that the "winner takes all," does the myth become reality. Instead, they point out that the most satisfying way to satisfy customers is to develop collaborative relationships. Success is measured by quality and strength of relationships in the new reality. These are the same principles that apply in collaborative divorces.
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